• Aliya

Back to Basics: Shop for Slogan-Free Clothes

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Women age 18-35 all know the struggle: You’re shopping at a store like Forever 21 or H&M, you see what you think is a cute shirt, only to pull it off the rack and see some strange phrase on it. Think “I’m a Mermaid” or “Don’t Talk to Me Until I Eat Tacos”. slowly puts shirt back on rack


Well, I have the same feeling about a lot of baby clothes. It’s not entirely the same; I think a lot of sayings are pretty cute. And when babies are so small and cute, it’s the perfect time to get away with cheesy phrases on clothing. But sometimes, the cuteness crosses the line into… cringey.





What’s this shirt trying to say? This baby thinks his aunt is attractive? Why is this a thing?

So, one day when MJ was still teeny, I was thinking about this and thought I had a million dollar idea on my hands: a baby clothing company that only sells basics. Clothes with no weird slogans. So, I Googled it, and of course - it already exists: Primary.com




Primary Clothing’s tagline is: The best basics without logos, slogans, or sequins. They sell everything from cute jammies to bodysuits in every color you can think of. Also, they are super affordable (the bodysuit above is currently on sale for $5) and everything is top quality.

Now, all I need is a store that sells the same thing, but for grown-ups. Until then, “Dont Talk to Me Until I Eat Tacos” :)

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"The rose is without an explanation. She blooms, because she blooms."

- Angelus Silesius

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